--- title: "Glossary of the content system in alphabetical order" description: "What the key terms of the content system mean, in alphabetical order, each with a short meaning and a link to the page that explains it." --- > Documentation Index > Fetch the complete documentation index at: https://cuongthach.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Glossary of the content system in alphabetical order The key terms these docs use again and again, in alphabetical order. Each has a short meaning and the page that explains it more. ## Brand profile One file of data about one brand, with ten entries, two of them required. The content system needs it to run for you. See [Brand profile](/docs/content-system/conditions/brand-profile). ## Content system How a brand makes content to sell its product, in three parts: the Know - Trust - Love funnel picks posts, Idea - Write - Edit publishes them, and the Truth vault keeps the facts for every post. See [The content system](/docs/content-system/introduction). ## Core message The one sentence readers must remember after reading a post: which problem your customer is stuck in, what your solution is, and where it takes them. Each post carries only one core message. See [Core message](/docs/content-system/idea-write-edit/concepts/core-message). ## Edit step The step that tightens the opening, cuts the rough draft and puts it in your customer's words, until you and your customer both understand a lean post. See [The Edit step](/docs/content-system/idea-write-edit/edit). ## Guiding questions A set of questions written for your topic and post type, read aloud and answered while you record in the Idea step. They keep you on point and stop you from repeating yourself. See [Record to questions](/docs/content-system/idea-write-edit/guides/tutorials/transcribe-a-recording). ## Idea - Write - Edit process Three steps to publish a post: lock the outline, write in one go, then only cut. Each step has its own stopping point. See [The Idea - Write - Edit process](/docs/content-system/idea-write-edit/introduction). ## Idea step The step that goes from a one-line topic to a locked outline, the script of the post. It decides most of the post's success. See [The Idea step](/docs/content-system/idea-write-edit/idea). ## Know - Trust - Love content funnel A way to join every post into one line: Know to Trust, Trust to Love, Love to the product. A post that is not on this line stays a draft. See [The Know - Trust - Love content funnel](/docs/content-system/know-trust-love/introduction). ## Know post The post readers meet first, made of a named problem and your point of view on it. You use it so readers find you. See [KNOW stage](/docs/content-system/know-trust-love/know-layer). ## Love post The only post in the funnel, made of a full solution that leads to the product. It gets the biggest share of your effort, up to 80%, because it brings readers to the buying decision. See [LOVE stage](/docs/content-system/know-trust-love/love-layer). ## Outline The script of the post and what the Idea step makes: the post title and the big ideas with titles, usually six to eight, picked by your core message. Once locked, it is not changed. See [Outline](/docs/content-system/idea-write-edit/guides/tutorials/outline-from-one-line). ## Rough draft What the Write step makes: everything you understand about each idea, not yet edited. It is the longest version of the post. See [The Write step](/docs/content-system/idea-write-edit/write). ## Sales page The page that comes after the Love post. It is short, because readers who get here are ready to buy and only check again what they are buying. It has no Love layer, just the name, benefits, proof, the price and how to pay. See [Build a short sales page](/docs/content-system/know-trust-love/guides/how-to/build-a-lean-sales-page). ## Stopping point The moment a step is done and what it made is put away. The next step starts only from there. See [The Idea - Write - Edit process](/docs/content-system/idea-write-edit/introduction). ## Talk to write Recording instead of typing: you say your ideas out loud, then a recording app and AI write them down as text. It is not recording a podcast or a video. See [The Write step](/docs/content-system/idea-write-edit/write). ## Tighten The job of the Edit step: cut repeats, extras and hard parts so the post is tight but complete. Only cut, never add words. See [Edit the draft](/docs/content-system/idea-write-edit/guides/tutorials/edit-a-draft). ## Trust post The post that follows the Know post, made of small steps that let readers produce a result themselves. You use it to give readers a reason to trust you. See [TRUST stage](/docs/content-system/know-trust-love/trust-layer). ## Truth vault Public docs that hold what a brand has really done, in three parts: Source of evidence, Brand footprint and Entity docs. See [Truth vault](/docs/content-system/truth-vault/introduction). ## Write step The step that pours everything you understand about each idea into a rough draft, by keyboard, voice or pen. See [The Write step](/docs/content-system/idea-write-edit/write). Source: https://cuongthach.com/docs/content-system/glossary/index.mdx