--- title: "Business site: a separate website to sell your product" description: "A business site is a website you set apart to sell one product to one group of customers, focused on sales and supported by your personal site." type: "Know post" docType: "Concept" from: "write-to-sell/positioning/introduction" tags: ["1. Positioning"] entity: "business site" --- > Documentation Index > Fetch the complete documentation index at: https://cuongthach.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Business site: a separate website to sell your product A business site is **a website you set apart to sell one product** in one market, to one group of customers. It is built for business from the start. In Write to Sell, a business site always comes with a [personal site](https://cuongthach.com/docs/write-to-sell/positioning/concepts/personal-site). The personal site proves the person, and the business site sells the product. ## What is a business site? A business site is where **the product sits at the center**. Its brand is the product's brand, not your name. Every page on it serves the sale. The home page leads to the product, the about page says who is behind the product and what the brand's mission is, and the product page holds the price table so customers can buy. You can have **many business sites** if you want. Each site sells one product line to one market, which spreads out your income. You have only one personal site, because you are only one person. A new business site only makes sense when you have a new product line for a different market. A big company like Apple reaches many groups of customers because it has many product lines, each aimed at one group. A solo business owner does the same on a smaller scale, with one core product per site, one group of customers per site, and all of them leading back to one personal site. For a person who runs a business alone, the way to start is one core product on one business site, aimed at one group of customers. A small brand can't cover a whole market the way a big company can, and it doesn't need to. ## Why keep it separate? ![Why keep it separate?](https://cuongthach.com/docs/_nimbus/md/35z7mz/illus-docs-hai-site-he-sinh-thai.en.svg "Two sites, one ecosystem with you at the center") A business site lets you **focus fully on selling**. Its content isn't mixed with personal matters, so a customer who comes to buy sees the product, the price and how to buy right away. Keeping the two apart also gives each site its own readers. The business site writes for the product's customers. The personal site writes about you and your expertise. When both live in one place, content falls apart. One post is for buyers, the next for people who want to know about you, so the algorithm can't tell who the website serves. Separate doesn't mean you hide behind an anonymous brand. The business site's about page still says who is behind the product, and sends customers to the personal site to trust that person. ## Two jobs when you build it Building a business site takes 2 jobs, first making the 3 base pages, then declaring the brand behind the site. Both are done before you turn on indexing. ### Which pages does it have? In stage 1, a business site has 3 base pages, namely a home page, an about page and a product page. These 3 pages are enough for customers to know who the brand is, what it sells and where to buy it. The **home page** tells customers what the brand sells and leads them to the product. A customer who arrives from search needs to see right away that they are in the right place. The **about page** of a business site doesn't tell your story the way the personal site does. It says who is behind the product and the brand, which product the brand sells, and what its mission is. This mission is the compass for customers and for the content you write on the site. The **product page** gives the exact name, the kind of product, the real benefits, the parts customers get and the price table. Because it holds a price table so customers can buy right away, the product page is also the sales page. How to build each page is in the Guides, namely [Create an about page](https://cuongthach.com/docs/write-to-sell/positioning/guides/about-page) and [Create a product page](https://cuongthach.com/docs/write-to-sell/positioning/guides/product-page). Once the pages are complete, you turn on indexing so the business site is officially on the Internet. ### Declare the brand behind the site ![Declare the brand behind the site](https://cuongthach.com/docs/_nimbus/md/1sdzyat/illus-docs-bang-hieu-to-chuc.en.svg "The name on the sign matches everywhere") Search algorithms and AI tools need to know who a website belongs to before they treat it as a real brand. For a business site, declare 3 things before you turn on indexing: - **Site name and tagline.** The site name is exactly the brand name, matching the logo, with no keywords stuffed in. The tagline is one sentence under 145 characters naming the main solution. - **The entity type is Organization**, with a display name that matches the site name and a profile image. - **Author profile.** The public name is your real name or the brand name, never "admin", with a few lines of bio that match your social media bio and links to those social pages. When these match across the site and social media, algorithms can tie them to one brand. The click-by-click steps on Blueky are in the post [Configure your brand identity for SEO](https://help.blueky.com/en/configure-brand-identity-website). ## How do the two sites connect? The personal site **supports** the business site, and the business site **sells** the product. Both belong to one ecosystem with you at the center: 1. You get clear on yourself on the personal site. 2. From that, your core product is born and gets its own business site. 3. The business site leads customers to the person behind it, and the personal site proves that person is real. A single brand is easily weak and lonely. An ecosystem with a real person in the middle lasts. That is why students of Write to Sell always build both websites and the content system for both. ## Related pages - Not about the website that stands for you: see [Personal site](https://cuongthach.com/docs/write-to-sell/positioning/concepts/personal-site). - Doesn't teach how to put a website online: see [Turn on indexing](https://cuongthach.com/docs/write-to-sell/positioning/guides/go-live). - Not about the short sales page in a funnel: see [Build a lean sales page](https://cuongthach.com/docs/content-system/know-trust-love/guides/how-to/build-a-lean-sales-page). Source: https://cuongthach.com/docs/write-to-sell/positioning/concepts/business-site/index.mdx