---
title: "Create a product page: name, benefits, parts and price table"
description: "A product page introduces your product and is also the sales page, with its name, kind of product, real benefits, parts and price table."
type: "Trust post"
docType: "How-to guide"
from: "write-to-sell/positioning/introduction"
tags: ["1. Positioning"]
entity: "product page"
---

> Documentation Index
> Fetch the complete documentation index at: https://cuongthach.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a product page: name, benefits, parts and price table

The product page is **the page that introduces your product**. The about page talks about you or your brand, while the product page talks about what you sell. It is also where the price table sits so customers can buy right away, so the product page and the sales page are one.

## Why is it also the sales page?

These two names **point to the same page**. It is called the product page because it introduces the product. It is called the sales page because it holds a price table, and customers who finish reading can act and buy from you.

In Write to Sell, the docs use the words "product page" to keep things simple, next to the about page, as the table below shows.

| Page | What it introduces |
| --- | --- |
| About page | You, or the brand if it is a business site |
| Product page | The product you sell, with a price table |

## What do you need first?

- **The exact name of the product** and its kind.
- **The real benefits** the product brings to customers.
- **The parts** in the product, what customers will get.
- **The price** of the product.

## How do you build it?

![How do you build it?](https://cuongthach.com/docs/_nimbus/md/x4ih4f/illus-docs-loi-ich-truoc-tinh-nang.en.svg "Benefits first, features only for reference")

1. **Give the name and kind of product**

   Open with the exact name of the product and its kind, in plain words. A customer who reads the first line knows what this is, with no guessing. A name that fits its kind (coaching program, book, toolkit) also helps algorithms file the product under the right category when customers search to buy.
2. **Write benefits before features**

   **Put benefits first.** Ask yourself what, in short, this product gives the customer. List only its real benefits, and don't tell too many.

   Features don't go at the top, because they are secondary. A feature that serves no benefit is just information for reference.
3. **List the parts customers get**

   Say clearly which parts the product has and what customers will get when they buy. This part helps customers picture the product before they pay.

   List one part per line, with a short note on what it is. After this step, customers know exactly what they get for the money they are about to pay.
4. **Put the price table where customers can buy**

   Last come the price and how to buy. From your posts, you lead customers to this page. Here is the product, here is the price, here is what you get. Customers can buy right on the page.

## How do you know it is enough?

A customer who reads the product page can answer:

- What is this product called, and what kind is it?
- What real benefit does it bring me?
- What do I get if I buy?
- How much is it, and where on the page do I buy?

The product page is one of the pages to finish before you turn on indexing. A page with only a title and none of the parts above shouldn't go on the Internet yet.

## When the page falls short

- **Too many benefits.** Customers cannot remember ten benefits. Keep the truest ones and drop the rest.
- **Features at the top.** Move benefits up. A feature that serves no benefit stays lower down, for reference only.
- **A title-only page.** Without a name, benefits, parts and a price, the page is not ready for indexing.
- **No road to the page.** The product page is where your posts lead customers. Every post about the product should link to it.

## Related pages

- Doesn't teach how to introduce yourself: see [Create an about page](https://cuongthach.com/docs/write-to-sell/positioning/guides/about-page).
- Not about the short sales page in a funnel: see [Build a lean sales page](https://cuongthach.com/docs/content-system/know-trust-love/guides/how-to/build-a-lean-sales-page).
- Doesn't teach how to put a website online: see [Turn on indexing](https://cuongthach.com/docs/write-to-sell/positioning/guides/go-live).

Source: https://cuongthach.com/docs/write-to-sell/positioning/guides/product-page/index.mdx