Write to Sell is a coaching program for solo business owners who want to talk about their own product in their own voice. Cuong Thach and Hoang Hxn lead it together. It runs 12 weeks of coaching, then 36 weeks of support.
This page sums up the program from the Write to Sell page: the two pillars, who it is for, what you get, the fee and the group now open. Write to Sell K3 is taking waitlist sign-ups.
What are the two pillars of Write to Sell?
Write to Sell stands on two main pillars. The first helps you understand your business deeply, so you can write with calm and confidence. When your roots are strong, the second gives you a frame to let your words flow.
Pillar 1: Your core position
You can’t write well if you don’t know your goal and your reader. This pillar has three parts:
- The product of your life: pick what you are truly proud of and want to stay with, so sharing it is a joy.
- Stand beside your customer: no pushing, no convincing. You stand as the most knowledgeable and honest person.
- Reach the right people: know who truly values what you give, instead of chasing everyone.
Pillar 2: Words that flow
This pillar is a map, so you can create freely without fear of getting lost. It also has three parts:
- Let it flow: a simple frame so your real experiences come out smoothly, with no strain.
- Quiet consistency: a way of working so your style and message stay the same.
- Own the flow: no algorithm, no pressure to post all the time.
Who is Write to Sell for?
The program is made for people who want to talk about their product in their own voice:
- Solo business owners working alone
- People about to start
- People who write a lot but get no sales
- People tired of finding new ideas every day
- People who want to write for themselves
- Tech people who know a lot but avoid writing
It is not for you if:
- You don’t plan to build something that lasts
- You only want tricks to beat the algorithm
- You don’t want to build a sales system
- You want to get rich overnight
You can still join without a product, but the program works best when you already have a clear product or service to practice with and share right away.
What does Write to Sell help you reach?
The goal of Write to Sell is that you sell your own product, with content you make yourself, without leaning on tools or racing them. The program trains you to:
- Understand content creation: have a process and a strategy, and know where each post sits in your content system.
- Understand your product: the product is the root of your content, and keywords only support it later.
- Know where you stand out: content with your own voice builds your personal brand and your product brand.
You don’t need a gift for writing: if you avoid writing, talk instead. If you already use AI to write posts for you, you can still join, and leave those AI posts as they are while you practice.
What do you get?
You get three things:
| You get | For how long | What it is |
|---|---|---|
| The sales machine | For life | You write words that touch feelings and bring the right customers, never run out of ideas, and don’t depend on the algorithm |
| Your companion | 1 year | For 12 months, whenever you’re stuck, you ask and Cuong and the team answer |
| Your one-of-a-kind map | For life | No cookie-cutter class. You keep your whole identity and follow your own path |
The fee is 9,999,000 VND a year, about 27k a day.
Write to Sell K3 is taking waitlist sign-ups. Early joiners get a special price, early notice when sign-ups open, and the materials first.
What Write to Sell does not do
- It does not teach you to fix a post to make it better. It helps you change how you think, so selling feels natural and light.
- It does not teach you to write to please machines. You write from one person to another, with no keyword stuffing and no chasing short trends.
- It uses no templates. You draw your own path, to fit your own life and what you have.
- It does not teach ad copy that closes the order. The spirit of Write to Sell is to explain: help customers understand the product, follow what you show them, and then buy naturally.
- It does not refuse AI. AI does the jobs it is good at, such as making images or analyzing data, and you decide and write.