Hi, I'm Cường Thạch.

If you feel you’re bad at writing, even at the bottom of your literature class like I once was, take heart. You can write to sell, and do it well. I’m a dry, practical guy, and today I teach other people how to write to sell.

The truth is, when you write to sell or run a business, people don’t need fancy words or a poet’s heart. You only need to say what your customer needs, in the simplest way, with all the honesty you have.

I’m an introvert. I don’t like talking, and I’m not good at explaining things face to face. So at the start, I chose writing as the best way to talk to people and understand the world.

Here is my journey, from a “blank page” to finding my own value through words.

Fighting for every word to find my own voice

In 2017, I started CuongThach.com. It was my first business, and my first time on the internet, a true “blank page”. I had no experience, no skills, no knowledge of the field, and nobody to teach me. I didn’t know where to start.

That was the hardest time of my life. I wasn’t trained to write. It wasn’t a family trade, and it wasn’t a gift I was born with. To the people around me, I looked like an odd one, swimming against the stream. All that led me was a strong love of learning and technology. I followed my heart.

The first posts I published were so bad that I didn’t want to read them again. But I didn’t feel down, because I had begun to love writing. I saw that the value of content is in being useful, not in beautiful writing. While everyone else was busy with SEO tricks, I chose to make original content that helps people.

I also had a strange kind of pride: I’d rather write badly than copy. I thought that if I began by copying, I could never get better, and I would be disrespecting other people’s work. Because of that stubbornness, I published very slowly. I had to study everything myself, lean on my own strength, and fight with every sentence to turn dry facts into something valuable.

On my personal page, the biggest message I ever wrote was: “I never give up.” It was a promise to myself whenever I felt worn out.

Over the years, staying with high-quality content changed how I see the world. Writing is the best tool for selling and for starting a business. I turned my hard-earned lessons into practical skills:

• Content with a plan: Writing to sell, step by step.
• Staying ahead of AI: Beating the algorithm with a personal identity that is truly yours.
• Your mark as a brand: Building trust and standing out with every post.

I didn’t start with talent. I started by teaching myself. Even today, learning is my number one priority. I believe it’s the shortest and surest road to success. My only secret is that I treat learning like breathing, a habit I have never skipped, not even for one day.

A funny story: Because of “that breathing”, holidays and special days were always days of fights between my wife and me. While everyone else rested or went out hand in hand, I buried myself in study and research all day. My family saw me as a careless man. Even worse, I never told her why. Please don’t be like me!

The lonely road of a one-man crew

“Starting a business is a lonely road.”

I never thought about it until I had worked for a while, looked back, and saw that nobody was walking with me:

• Nobody understood me
• Nobody knew what I was talking about
• Nobody knew what I was doing
• Nobody could help me

Every time I failed, the only place I could turn to was books. I tried many ways of getting my message across. I read almost every book on the topic, looking for what successful people have in common, so I could win too.

Little by little, I found out that I love books very much. Then I had a “crazy” dream: to become a bestselling author around the world. I began to plan books that could reach the world. I excitedly told the person closest to me. But however hard I tried to explain, even they could not understand what I was doing. So I got scared, and I decided to hide my dream. I kept working with one thought: as long as I know I’m going the right way.

That was a big turning point. I stopped thinking of myself as someone who earns a living by writing. I started to treat publishing content as a real business. And so I became a “CEO who lives on rice”, the owner of the company with the most workers in the world, and every one of them is named… Cường.

• IT in the morning: Teaching myself to code and speed up the website.
• Designer at noon: Designing a good-looking website myself, without any school training.
• Marketer in the afternoon: Writing posts to bring customers in.
• Sales in the evening: Answering questions, closing orders and caring for customers myself.
• Owner at night: Planning the future.

I saw this as the only way to understand every corner of the machine I was building, and to learn the skills to face any risk, because I knew only I could solve them.

A funny story: In the early days, my website had one huge visitor every day in Google Analytics. That visitor was… Cường. I don’t know how many times I looked at my own site, to fix mistakes, make it faster, change the design, make plans and try new things.

I ran the test, and here is what I found for you

I don’t want you to spend 9 years struggling, to be a “CEO who lives on rice”, or to give up family dinners just to learn how to write a post that sells. I played the “guinea pig”. I made mistakes and failed, so I could boil it all down to the simplest path.

If you want to go from someone who is “afraid to write” to someone who truly owns their content, here is my 3-step plan for you:

Step 1: Position your mind

• You don’t write for fun. You write to sell. Think of every post as a “salesperson”.
• You build content on your website that works together as a system. Each post should lead the reader to take one clear action. Turn your content into something that works for you 24/7, even while you sleep.

Step 2: Find your “own strength”

• We won’t start by copying anyone. I’ll show you how to dig into your own experience and the “dry” knowledge you already have, to find what truly connects with your customers. This is where we drop the fancy words and use honesty instead. Honesty is a business owner’s strongest tool.

Step 3: Turn content into sales

• I’ll help you turn your content into a marketing system that runs on its own on your website. You’ll learn to build a personal brand people trust, so customers decide to buy even when you’re not there.
• You also don’t need to learn everything. I’ve picked out what matters most about content structure and personal branding, so you can use it right away.

I don’t teach you to become a writer. I help you become a business owner who uses words to make money.

A gift for people who are… afraid to write

Do you know the biggest wall for someone who is just starting to write to sell or make content? It is putting things off, and the fear of “not knowing what to write”. The fear of being judged, or the pressure to write well from day one, often keeps you stuck in the same place.

To help you break through, I won’t give you dry theory. Instead, I want to give you a practical solution that is completely free: the 30-day Capture and Share challenge.

It changes how you work with words, in two simple steps:

• Capture: Learn to write down every original idea, real experience and thing you know, the moment it comes to you, without worrying about editing.
• Share: Turn that raw material into honest, valuable posts, ready to publish and connect with your customers.

Instead of struggling alone or trying to be a fancy writer, this challenge helps you make writing a natural habit, one that builds your content a little more every day.

Are you ready to step past your fear and take charge of your own flow of ideas?

Join the free Capture and Share challenge here.

If you want to go faster, and follow the most step-by-step path to turn words into sales, take a look at the Write to Sell coaching program.

Be the one who writes your own story

You see, I started from zero, with a heart full of fear. But today I’m here to tell you: honesty and patience are stronger than any pretty words.

Don’t wait until you’re “good enough” to start, because starting is what makes you good. Don’t let the fear of being called “odd” stop you. In the age of AI, that “odd” and real identity is exactly what helps you stand out.

Let me walk with you, and turn dry words into the sharpest tool for your business.

A journey of a thousand miles begins with one post you dare to share. Are you ready?

Hi, I’m Cường Thạch, founder of bePublish and your companion in finding your own strength.

A heartfelt thank you to my friend and teacher

Before I end this page, let me say a sincere thank you to my closest friend, my colleague, and the greatest teacher of my life: Hoàng Hxn, a trainer and, to me, a brilliant mentor for anyone who longs to start a business.

Together we laid the groundwork and co-founded a set of tools to help solo business owners grow in every way:

• The HXN Tribe: A place to connect, share ideas and grow, for a community of people who want to build real businesses.
• Blueky: An automation machine that helps you package your content and run your whole money-making marketing system on your website, 24/7.
• BrainNode OS: A system for managing what you know and how you think, so you work better and free up space in your mind.

Honestly, this is the most important part of the page. I want it to be my last gift to those of you who stayed with me patiently to read these words.

It wasn’t piles of books or courses, as I had thought. Hoàng Hxn ended my loneliness with a practical map for action. He broke the limits of how I learned, with a fresh way of thinking that turned goals that seemed impossible into real things.

We have learned, worked and taught together since May 2023. In all that time, we have never had a single argument. We are simply kindred spirits, with the same passion and the same way of thinking and of seeing life. I learned more than knowledge from Hoàng Hxn. I also learned to believe in myself, because he believed in me.

I came to see that: “Starting makes us better, but having a true companion helps us not only go the right way, but go many times further.”

I want to carry on that mission. I’ll walk with you, and hand you the very same action map I was lucky to receive from Hoàng Hxn. So you know you are not alone either.

Thank you again, Hoàng Hxn, for not leaving me alone on this journey of finding my own strength.