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Content system by Cuong Thach

How a brand makes content to sell a product.

Inside the content system

Truth vault

What facts does every post stand on?

Read the overview

Source of evidenceFacts split into small pages you can link to Brand footprintRecord what you said first Entity docsPublic docs for customers and AI Start your Truth vaultList, group, publish only full pages

Know - Trust - Love content funnel

Which posts, in what order, on what plan?

Read the overview

Know postThe post that lets strangers find you Trust postHands-on steps that make readers trust you Love postThe post that leads to your sales page Build the funnel from your productWork back from the Love post

Idea - Write - Edit process

How does one post get published?

Read the overview

The Idea stepFrom a one-line topic to a locked outline The Write stepTalk every idea out into a rough draft The Edit stepCut the draft to your customer's words Record to questionsRecord on your phone, check the text

VOTE strategy

Verify once in the vault, tell everywhere from the blog

1Verify every fact once
2Derive the blog post
3Repurpose the post everywhere

Work with your AI agent

Paste into your AI agent so it works by the content system.

Agent Skills AI in Idea - Write - Edit

Read these first

Four pages to start: the philosophy, build the funnel, write a core message and outline a post.

Philosophy

People first, the algorithm follows

Build a three-post funnel

Three linked posts, from a Know post to your sales page

Create a core message

Squeeze four parts into one line

Outline

Three starter questions, pour out every idea, then filter

What do you want to learn?

Pick the docs set that fits what you are working on.

Content system

The funnel, the process and the Truth vault working as one

Write to Sell

Talk about your own product in your own voice