In Write to Sell, AI prompts do 2 different jobs in 2 stages. In the Positioning stage, AI organizes what you say about yourself. In the Selling stage, AI and MCP quickly build funnels, sales pages and emails from templates.
In the Positioning stage
In the Positioning stage, AI prompts have one main job, which is to organize what you say about yourself. You are the core of the core product, so you are the one who speaks. AI helps you brainstorm, rethink, and sum it all up in a tidy order.
What does AI do and not do?
| AI does | You do |
|---|---|
| Sorts what you say into clear groups | Say who you are, your expertise, your drive, your edge |
| Asks questions so you rethink and say more | Decide your core product |
| Sums up what you said into a short version | Choose the dream customer you want to serve |
At this stage, AI only helps you see more clearly. It does not do the work for you. Only you know who you are. AI cannot get inside your head, and it cannot follow the long story of your life. You must be the one to define everything about yourself, and the product must come from you.
You choose the dream customer
Your dream customers are the people you want to serve. For example, you may want to serve intellectuals. You have to say that wish yourself. No AI and no prompt can pick this group for you.
Once you have said it, AI can help you organize it and put it in shorter words. But the choice is still yours.
How do you use the prompts?
- Declare first. Say or write everything you know about yourself: your field, your desires, your strengths, the road you have walked. Speaking is often easier than writing.
- Hand it to AI to sort. Paste what you declared with the prompt, so AI groups it, asks follow-up questions and sums it up.
- Read it back and fix it. Every sentence in the summary must be true of you. Drop any sentence AI added that you never said.
- Save it in the Digital brain. The approved version is the material for your home page, about page and product page.
The positioning assistant in the Digital brain
The Digital brain template comes with AI assistants whose prompts are written for each job, running right on the data you have recorded. In the Positioning stage, you mostly use 2 of them, shown in the table below.
| Assistant | What it does in the Positioning stage |
|---|---|
| Positioning assistant | Interviews you with 3 questions: who you are, what you have, what you need to do |
| Source assistant | Turns what you said out loud into clear bullet points, without hesitations or extra words |
The positioning assistant also keeps you on topic, which means what you write later has to stay in line with the career map you made clear in this stage. To run an assistant in Tana, click the AI icon next to the line you want to work on, or press Ctrl + K (Cmd + K on macOS) and type the command name.1 The full list of assistants is on the AI assistant system (opens in a new tab) page of BrainNode OS.
In the Selling stage
The AI prompts of stage 3 are used to build the funnel, namely the layers of the funnel and the template of each page. Each prompt needs 2 inputs:
- A template of the funnel or of the page.
- A content statement that fits your product.
From these 2 things, the prompt quickly creates the gift funnel and the sales funnel, plus the related pages, including the pages of the content system.
MCP does the tasks for you
MCP is the way you use AI to give orders for tasks on your website. In stage 3, you use it to build funnels, sales pages and emails faster while you are still new to the platform.
What does MCP skip?
If you do everything by hand, you spend a lot of time learning design, setup, website management and more. MCP skips that part.
What MCP shortens is the time it takes to get used to the tasks. You still need to understand how things are done, and the coaching program gives you the overview and the how-to. The hands-on tasks are hard until you get used to them, and MCP does those tasks for you. The time you save goes into selling faster.
What can MCP do?
| Job | How MCP helps |
|---|---|
| Create sales pages, funnels and emails | Builds them fast from a template and the content you provide |
| Data entry and tasks | Does the clicking steps on the platform for you |
| Editing, SEO and formatting | Fixes things faster than by hand while you are new |
| Troubleshooting | Shows how to fix a problem, even one you have never seen |
Because MCP does the tasks for you, you do not have to worry about which platform you are using.
Related pages
- Not about where to keep what you say: see Digital brain template.
- Not about AI in the writing process: see AI and prompt templates.