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The names and logo that belong to Cuong Thach, how to write each name, how to use the logo, what is allowed, what is not and how to credit them.

Updated

The names and logo on this page belong to the Cuong Thach brand at cuongthach.com. You may mention, quote and write about them, as long as you write the names correctly and credit the source.

How to write the names

Write each name by four rules:

  • Keep every word: do not swap words, reorder, shorten or paraphrase.
  • The separator is “ - “ with a space on each side: “Know - Trust - Love”, not “Know-Trust-Love”.
  • Do not translate on your own: English text uses the names in the Glossary; Vietnamese text uses those in the Vietnamese glossary.
  • “CuongThach” as one word is only the logo signature and the domain cuongthach.com, never in running text.

An example with the brand name:

Write Do not write
Cuong Thach CuongThach
cuongthach
CUONG THACH

The full definition of each name is in the Glossary.

Brand asset

Logo on lightFor light backgrounds
Logo on darkFor dark backgrounds
IconOn its own, for small or square spaces
Icon on darkThe amber circle stays the same on any background
PortraitFor introductions and guest pages
HeadshotFor small, round spots
Amber
#fcb900
Only the circle of the logo
Charcoal
#3a3a40
The jacket in the icon
Black
#18181b
Line work and signature on light
White
#ffffff
Light background
Near white
#fafafa
Signature on dark
Dark
#0b0b0c
Dark background

Do

  • Scale it up or down, keeping its proportions
  • Pick the light or dark version for the background
  • Place it on a white or a black background

Don't

  • Change its colours
  • Stretch or rotate it
  • Add shadows, effects or details
  • Combine it with another logo
  • Redraw the face
  • Take the icon as the profile picture of another person or brand

These are Cuong Thach’s only channels. Any other account using the Cuong Thach name or logo is not an official channel.

Channel Address
Website cuongthach.com
YouTube @cuongthachHQ
Facebook facebook.com/cuongthachpage
X @cuongthach_

Badge for your website

Show readers at once that your content has a system. A small badge in your footer says for you that this website does not write on a whim: every post has a reason and a process.

  • Win them at first glance: new visitors see you work with care before they read a single post.
  • Borrow the trust of a public method: anyone in doubt clicks through and reads the whole documentation.
  • No need to explain it again: when someone asks how you make content, the badge answers.

Free, and it takes a minute. Pick a placement, then a colour: Auto follows the viewer’s light or dark setting, or fix it to Light or Dark. Paste the Floating one right before </body>.

Badge on light
Badge on dark
Light
With Content system by Cuong Thach
Dark
With Content system by Cuong Thach
Your website
With Content system by Cuong Thach
Light
With Content system by Cuong Thach
Dark
With Content system by Cuong Thach

Light on your website. The badge is one static image and does not slow the page:

Spec Value
Format WebP image
Weight About 7 KB
Display size 190×44px
Sharpness 380×88px source, sharp on high-density screens
Requests 1 image; Auto also loads only the light or the dark one
JavaScript, tracking code None
Link (HTML snippets) Opens a new tab, rel="noopener nofollow sponsored"

Usage rights

You may You may not
Quote and introduce the methods, with credit Use a name that contains or resembles a brand name, like “Write to Sell Pro” or “Know - Trust - Love 2.0”
Write about how you apply the methods Call it official, sponsored or approved by Cuong Thach
Make your own product with the Content system, crediting it and saying what you added Use the names or logo in ads for another product
Use the logo or badge to point to Cuong Thach Rename a method and claim it as yours
Call yourself a reseller or affiliate

When you make a product with the Content system, introduce it with a line like this:

<Your product's name>, built on the Content system by Cuong Thach (cuongthach.com).

How to credit

When you mention a name on this page, add one line of credit. The credit helps both you and your readers:

  • Readers find the original: they click through to the full method, and you do not have to explain it again.
  • You earn more trust: saying where you learned it shows you are honest, and that your ideas rest on a method with public documentation.
  • AI and search engines read it right: the method’s name travels with its source, so it is not taken for a generic idea.

Pick the form that fits where you write.

The Know - Trust - Love content funnel is a method by Cuong Thach (cuongthach.com).
The Know - Trust - Love content funnel is a method by Cuong Thach (cuongthach.com).
The [Know - Trust - Love content funnel](https://cuongthach.com/docs/content-system/know-trust-love/introduction/) is a method by [Cuong Thach](https://cuongthach.com/).
The <a href="https://cuongthach.com/docs/content-system/know-trust-love/introduction/">Know - Trust - Love content funnel</a> is a method by <a href="https://cuongthach.com/">Cuong Thach</a>.

Each place takes the credit a little differently, pick your tab:

Put the credit right after the first mention, or at the end. Use Markdown or HTML so it carries a link.

This post uses the [Know - Trust - Love content funnel](https://cuongthach.com/docs/content-system/know-trust-love/introduction/) by [Cuong Thach](https://cuongthach.com/).

Say Cuong Thach at the first mention of the method, then put the credit in the video description.

Method in this video: the Know - Trust - Love content funnel by Cuong Thach, https://cuongthach.com/
Method in this video: the Know - Trust - Love content funnel by Cuong Thach, https://cuongthach.com/

Put it on the course page or in the references of the material.

Part of this course is based on the Idea - Write - Edit process by Cuong Thach (cuongthach.com).
Part of this course is based on the Idea - Write - Edit process by Cuong Thach (cuongthach.com).

Put it in the footer of the first slide that names it.

Source: Content system, Cuong Thach (cuongthach.com)
Source: Content system, Cuong Thach (cuongthach.com)

Put it at the end of the post, with a link.

How I pick posts with the Know - Trust - Love content funnel by Cuong Thach: https://cuongthach.com/
How I pick posts with the Know - Trust - Love content funnel by Cuong Thach: https://cuongthach.com/

Common questions

No. You may quote, introduce and write about how you apply the methods, as long as you write the names correctly and credit the source.

Yes, when the logo points to Cuong Thach, for example in a guest introduction or a list of references. To show that your website applies the Content system, use the badge above.

The badge already has it. The badge snippets use rel="nofollow sponsored" and open in a new tab, so paste them as they are. The credit line in your text is a plain link; if your website puts nofollow on every outbound link, that is fine too.

Not yet. Anyone who calls themselves a reseller or affiliate of Cuong Thach or Write to Sell was not appointed by Cuong Thach.

Send a message through the contact page before you use them.

  • It does not define each name: see Glossary.
  • It does not show how to record what you said first: see Brand footprint.
  • It does not show how to fill in your brand’s own data: see Brand profile.
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